The New Luxury Code™

Sustainable trends 2010
There is a new luxury movement heading towards Europe called The New Luxury Code™. It was launched last December in Shanghai, China and now 2 September 2010 in Hangzhou, West Lake State Guest House. Organizers: Hangzhou Foreign Trade Council, The Perfume Foundation and New Luxury Experts,

The message:
Luxury is changing, 

We are changing,
Follow us
And discover the New Luxury Code

The New Luxury Code™
Respect of the Planet
Respect of Air and Water
Respect of the Health
Respect of Cultural Heritage
Ethical products
Products as Piece of Art
Products Soul and History
Ethical Advertisement
Products as Consumer's Services

One of the Swedish eco producers is invited: Peter Mosten SAV™. A sparkling wine based on birch sap. The sap is harvested from birch trees growing on the mineral-rich soil of The Great Lake area in Jämtland. The healthy wine, unique in taste and character, is filled with flavours such as honey and almond.



Photos: SAV