Trends 2011-2012

Macaron + Cupcake = Trendy Whoopie

TO SPEND TIME AT HOME IS TRENDY
FORMEX Trends Spring 2011 NellyRodi and Moderådet lectures about International and Nordic trends
The Formex Fair, Stockholm, Sweden 20 january 2011

"Home will be the place where you make business, cook, bake, make coffee, sell products, family values, outside = pollution, crisis".

”Trends is a subjection, in the beginning it’s just a feeling”.
Vincent Grégoire

International Trends
NellyRodi
Lecturer: Creative Manager Vincent Grégoire NellyRodi International Trendforecasting Company

How we work:
The Creative Team is traveling around the world collecting information looking at whats new, we have diskussions with scientists, experts, philosophers. We diskuss what are you working on right now and how will you work in the future.

Calculation of all the material becomes a mix of backgroundmaterial such as:
Where is the energy - New energies (often from the outsiders)
Whibes
Hopes
Crazy touch
New attitudes
Consumer behaviours, What the consumers have in mind
Sociological background
Political
The past

Background
80:s
Energy, performance, optimism, fastfood, microwaves, colorful graphics, 30:s and 50:s influenses, a fast period.

90:s
Break of the Bubble, minimalism, Zen, Cocooning, neutral colors, green, grey, bamboo, slow period.

2010:
Started with a problem, crisis, depressed consumers, a new millenium, new decade, bling bling, show off, luxury, fast fashion, paradoxes, schitzofrenic, light, maskuline, arrogant, real TV, me myself and I.

2011:
From consumer society to consideration society, new tribes, new networks, new associations, respect, solidarity, optimism, yes we can, new values, feminism, caring, individualism but together, we have to work as a family, new teams, new ways of communicate.

2012:
Mutations, new changes, new political elections for example France, Spain, China, the consumers afraid of loosing their homes – the place of freedom, shelter, the most important thing. Home will be the place where you make business, cook, bake, make coffee, sell products, family values, outside = pollution, crisis.

Four important themes
Well
The alternative wellness, more comfortable, coocooning effect still, smart houses, smart solutions, simplicity, comfort.

Bio
Afraid consumer, pleasurable, ethical, sustainable, Fair Trade, More sexy and glamourous, local, know how, save money, trustability.

Good
Educational, cultural, handcrafted, mix and match, do it yourself, know how, fifferent, original, pleasant, human, touch, emotional.

Beautiful
More refined beauty, not about money, logos or brands, storytelling, scenography, artistic, elegant, twisted.

Nordic Trends
MODERÅDET
The Fashion Council, which this year looked at trends in the Nordic countries finds that the common design expression for the entire Nordic region is simplicity, functionality, interest in nature, the artisanal small-scale, locally produced and cultural heritage, some countries more than others.

In Sweden, there is a revival of träskor/wooden shoes, in Finland näverskor/birch bark shoes, both with a modern twist and made by modern materials. In Sweden, there is still a craze for grandma romance, crafts and old materials such as linen making a comeback. The Swedes play with their heritage while the Finns take theirs deadly serious. The Danes are focused on functionality and a new kind of humanist minimalism while Norwegian home about peasant romance, rustic materials, and lots of decorations.